发布时间：2008年09月28日
中文摘要：日前，为了帮助四川灾区的年轻女性能够自主创业，走出贫困，长江MBA项目六位学员利用自己专业所学与业余时间，参与了位于四川东北部平昌县到的农村青年女企业家培训项目的基金项目审核、分析与筛选等工作。由中国儿童少年基金会（CCTF）支持的这个项目，旨在吸引国际基金能够参与四川省，特别是“5·12”大地震受灾地区的青年女性，能够立足巴蜀，早日走上自主创业之路，脱离贫困。
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September 28, 2008 – In effort to get funds into the hands of deserving women entrepreneurs in Sichuan, six Cheung Kong MBA students from the class of 2008 screened, analyzed, and selected projects as part of the Young Women’s Entrepreneurial Project based in Pingchang County, Sichuan.
Supported by the China Children and Teenagers Fund (CCTF), several of the women’s entrepreneurial projects evaluated by the students are now likely to be funded through their first steps.
The hope is that more international funding can be attracted to the project, enabling more young business women in Sichuan, including the Sichuan earthquake affected area, to set up their own companies in the area and pull themselves out of poverty.
The student group, who had just finished their own training in entrepreneurship at the Shanghai campus of Cheung Kong GSB, was able to put training and specialist knowledge of finance and management theories into practice as this year’s MBA corporate social responsibility exercise.
On 10 July, the Cheung Kong alumni traveled by plane, bus and minivan to reach the remote and nationally designated ‘poor area’. On arrival, the students got to work visiting start-up fisheries and small-scale manufacturers, staying for over a week and writing a formal report to the CCTF.
The mountainous area, with a population of 980,000 of which 110,000 are young women between 16-25 years old, has seen an exodus of working age men to the coastal areas for work, leaving the women to tend crops and livestock. This part of northern Sichuan has similarities with places hit by the Sichuan earthquake on 12 May 2008, in terms of its remote yet rich in natural resources landscape, and its need to generate new forms of livelihood to keep its small communities alive.
